Whether you’re managing a well-established business or have recently started a new one, you need to continuously improve your digital marketing game. Otherwise, you’ll lose your competitive edge and end up trailing after rival companies. There are plenty of ways to boost your online visibility, and one of these is investing in pay-per-click (PPC) adverts. Doing so will help you pique the interest of your target audience and steadily widen your customer base.
Is Pay-Per-Click Marketing Really Worth the Money?
Many people dismiss PPC marketing because A) it’s too expensive or B) it’s not as good as organic marketing (or sometimes both). But while generating leads through organic methods is definitely recommended, it doesn’t mean that paying for adverts should be seen as something shameful or a waste of money. Rather, you should wield it carefully as a tool to make your business more competitive and boost your earnings.
For one thing, paid adverts allow you to quickly reach users who aren’t even aware that your products or services exist and show that you can solve a problem that they regularly deal with. This allows you to generate more sales and revenues than if you’ll simply wait for people to stumble upon your business and discover what you have to offer. Of course, not all users will click on your adverts, but simply exposing them to your copy is enough to generate brand awareness and recognition.
PPC marketing also ensures your adverts will be placed in prime digital real estate. This is important considering that the attention span of Internet users is steadily shrinking and that they’ve become quite adept at tuning out salesy online content. Through proper advert placement, your copy will be immediately seen and noticed by your target demographics and your marketing message will be harder to ignore.
If you’ll publish PPC adverts that are engaging and creative, they’ll convince more people to visit your landing page. Higher click-through rates will boost your website’s traffic and authority and help it rank higher in search engine results. Better rankings, in turn, will increase your business’s visibility, attract more customers, and lead to an increase in sales.
Creating PPC Adverts That Will Pique User Interest
It’s easy to believe that Pay-Per-Click marketing is simply handing money over to Google so they’ll display your adverts in more conspicuous spaces on the Internet. However, paying for adverts is only the first (and least complicated) step; good ad placement can only do so much and definitely won’t help you if your copy isn’t up to par. To ensure the success of your PPC strategy, you’ll have to take these steps:
Use the correct keywords
Find out which of your keywords are commonly searched for by your target audience, then focus your ad copy on the most popular ones. Use only one keyword per advert to ensure that the copy will be specific and engaging; otherwise, you’ll end up with too-generic adverts that will immediately be dismissed by users. You’ll also be charged per keyword, so stuffing your ads with multiple keywords won’t only be ineffective but also unnecessarily expensive.
Write creative and engaging copy
Think of the last time you got hooked by a TV, radio, or digital advert. Why did it grab your attention? What emotions did it make you feel? How did you react after watching or listening to it?
You’ll likely realise that the advert caught your interest because of how different it was from others and how it immediately made you relate to the message. This is exactly what you want your ad copy to be: it should catch people’s eyes in just a few microseconds and make them feel understood and valued. By ensuring that these criteria are met, you’ll create highly effective adverts that users will want to click right away or at least leave them with a positive impression of your business.
Make users curious instead of selling right away
“Buy Now”, “Shop Now”, and other similar phrases have lost their magic; in fact, they’re now flagged as too promotional and possibly even suspicious by many Internet users. So, instead of convincing people to buy from your shop ASAP, use your ad copy to pique their interest and generate curiosity and even intrigue. This way, you’ll ease them into learning how your products or services can help improve their life, and you’ll organically convince them to make a purchase and become a customer. Contact us for more details.
Develop Your PPC Adverts Today
Having a solid PPC marketing strategy can help you get ahead of the game and keep your business stand out from the crowd. Don’t worry since creating high-quality paid adverts isn’t difficult, particularly if you’ll get the help of a trusted digital agency like King Kong. Explore https://kingkong.co/au/ppc-management-agency/ now and find out how their experienced team can assist you!